Do you often read the information sheets that come with prescription drugs? Me, neither. Not because it’s unimportant. But reading what seems like 5-point print on wadded-up rolling paper is a bad user experience.
The innovation team at Merck thought there was a better way and asked me to help them imagine it. Merck led an effort to redesign these information sheets online with 17 other pharma companies doing business in Europe. They needed concepts to present to the European Medicines Agency, the FDA-like organization of the European Union.
We had about 2 weeks to turn this around. Based on sample documentation and client requirements, I sketched out some ideas and moved quickly to wireframes.
Users first select their country.
Then they may search for a medicine or look it up in the index.
Product information may include images and videos.
Merck was pleased to have something quick, effective, and under budget. And I was proud to be part of a such an innovative and coordinated response to regulatory compliance. The project combined industrial collaboration at a global scale, positive environmental impact, and a better product for customers.