Real estate listings in products like Zillow and Trulia flow upstream through hundreds of local associations across the US. These associations, called multiple listing services (MLS), vary nearly as much as the regions they represent. Clareity Security became a major player in this space by providing them with data security services.
I teamed up with Iteration Group to redesign the Clareity dashboard to better serve the specialized needs of their MLS customers.
The original dashboard offered secure links to applications supplied by the MLSs.
Beyond updating the design, the new dashboard needed to be customizable for each customer and facilitate discovery for a growing library of apps and promotions. “Give us a LEGO set,” requested Clareity’s CTO. And we did.
First, we did our homework. We learned about the real estate business, Clareity Security, and their customers through workshops, attending conferences, weekly check-ins, design reviews, and our own research. We reviewed our designs with end-uses. We met face-to-face with the MLS CEOs.
The design evolved as we refined the requirements.
We balanced the needs of many constituents by focusing on flexibility. A series of adjustable modules allowed us to surface all primary content on the dashboard. Each MLS decides how they want to set up their dashboard. This includes content, modules, layout, and the level of user customization.
The dashboard responds from desktop down to smartphone.
Clareity is a small company with a big presence in a dynamic space. We collaborated with the Clareity management, marketing, and technical teams every step of the way. They were great partners with savvy positioning. Leading with data security builds a lot of industrial trust.